20 March 2024
The first edition of the Juventus Business Forum was held at the Allianz Stadium this Wednesday, 20 March, and is set to continue through the day. It is an event in which Juventus once again puts the spotlight onto its stakeholders, in this case companies, and served as an important networking opportunity.
The day was opened by Juventus’ Chief Executive Officer Maurizio Scanavino. The event saw a number of one-to-one moments, as well as group sessions, with an example of the latter being the workshop 'AI and the culture of innovation in the modern company', which saw the participation of Avanade Italy and Google Cloud alongside Juventus in the morning. In the afternoon, Francesco Calvo, Juventus' Managing Director Revenue & Football Development, gave a speech.
To look at the day in numbers, over 200 companies took part, including Club partners and Juventus Premium Club season ticket holders. More than 400 professionals attended, and there were over 1000 one-to-one meetings held.
Maurizio Scanavino’s words
“Today we are at an Allianz Stadium that has seen our fans return en masse. We have sold out 15 of our 17 matches, and have had a 95% seat occupancy. To that, we can add more than 500 million passionate fans around the world, and that is growing tremendously, and now counts over 165 million people. These are just some of our statistics: we are the number one brand, across all sectors, in Italy on social media, we are top in Europe on Facebook and worldwide on TikTok, if we consider football clubs, among which we are in the top five for growth, interactions and views. Also, on TikTok we are among the top ten global brands, again considering all sectors. This is a trend of performance that makes our communication and your investments effective. As well, next year we will take part in the Club World Cup, which is a great opportunity for visibility. As a company, we are finalising a Capital Increase, a fundamental initiative in laying the foundations of sustainability and increasing competitiveness in our project for the next three years.
“Speaking of football, which is our core business, this season started with great enthusiasm and success in terms of results, and at the moment we are in a complicated period. On the field we sometimes haven’t had extraordinary performances, but at other times they have been positive and we haven’t managed to get what we deserved. That is why we don’t get down about it, there is great confidence in the team and in the coach, and together we are working to find the key to start again as soon as possible and to reach our goals of Champions League qualification and reaching the Italian Cup final.”
