26 March 2024
Looking to the future is fundamental for a global brand like Juventus, and part of that means looking after the young fans of tomorrow. With this in mind, two new and important features are coming for fans of Team Jay.
The animated series starring the Bianconeri mascot has been a resounding success in its first season, managing to reach 320 million views on YouTube and earn 522,000 subscribers, making Team Jay’s YouTube channel the largest kids fanbase achieved by any sports institution.
After its initial release in four languages (Italian, English, Portuguese and Spanish), as of today it will also be made available on a brand new Indonesian channel. There, the entire first season will be translated into Bahasa and released, as well as other special content.
But there’s more! A new season is currently in production and will begin to be published in mid/late-May. This time, Jay’s journeys will see him and his friends - Cami, Duke, Matteo and Wushu - embark on 12 great comedic adventures where future fans will be able to learn while being entertained by storylines that are underpinned by Juventus’ brand values of mutual respect, teamwork and empathy. What better way to reach an ever-widening Gen Alpha audience.
