10 July 2023
Juventus and Adidas can unveil today - Monday, July 10, 2023 - the 2023/24 Away Kit, inspired by the imposing Monte Rosa that towers over Turin.
The new jersey sees a change in direction from the designs of previous years.
Predominantly white, the fresh new look boasts an eye-catching aesthetic that reflects the iconic snow-capped glacial peaks of the Italian Alps. Rising above its crisp white base, the grey stripes and iconic Juventus pink show a rugged texture that mirrors the rocky Monte Rosa cliff face that punctuates the city of Turin's skyline.
The result is an elegantly styled kit with an obvious nod to Turin in a striking and original look.
Turning to the technical features of the shirt, the on-field version of the jersey is made with HEAT.RDY technology, which is optimized to make players feel comfortable while playing. The fan kit version, on the other hand, features AEROREADY technology, which uses breathable or absorbent materials to keep the body dry.
Designed to support players as they perform, this jersey is made from 100 percent recycled materials and is just one of Adidas' solutions to help eliminate plastic waste.
When will Juventus debut with their 2023/24 away shirt? The new kit will be worn for the first time during the Bianconeri's pre-season friendlies and will be available for purchase from Monday, July 10, 2023 on the Juventus Online Store, at physical Juventus Stores, selected Adidas stores and on Adidas' own website.
