07 October 2023
It’s a welcome return to the world of Juventus partnerships as Ferrari Trento returns as the Club’s partner, with many new features to look forward to in this new partnership.
The definition of Italian excellence in the beverage sector, Ferrari Trento will be Juventus’ Official Partner for the next three sports seasons.
The new partnership, strongly desired by both parties, fits perfectly with the values shared by the two companies: prestige, charm and, of course, Italian excellence.
Both parties have agreed to a multi-year collaboration, which kicks off with a stand-out addition: the creation of the Ferrari Sparkling Club inside the Allianz Stadium, which will officially make its debut in Saturday’s Juventus-Torino derby. Starting from this match, the area dedicated to Ferrari bubbles will be located in the exclusive Gianni and Umberto Agnelli Club room, close to the Terrazza Agnelli. It will be the first Ferrari Sparkling Club present inside a stadium.
“We are proud to embrace Ferrari Trento again as our partner, synonymous with elegance and refinement which for over a hundred years has told, like Juventus, a story of great victories,” said Tiziana Di Gioia, Chief Commercial Officer of Juventus. “The Ferrari Sparkling Club, inside our prestigious stadium, will represent a meeting point and a moment of conviviality for our fans.”
“Ferrari Trento is the Italian toast par excellence and has celebrated many sporting victories, including the most recent Juventus championships,” said Matteo Lunelli, President and CEO of Ferrari Trento. “We are happy to renew the partnership with this great team and to inaugurate a Ferrari Sparkling Club inside the Allianz Stadium. Our Trentodoc bubbles, combined with Da Vittorio's magnificent cuisine, will contribute to making the experience offered to the guests of the Gianni and Umberto Agnelli Club even more unique."
The partnership also includes the service of the Lunelli Group's products within all the hospitality areas of the Stadium, from the Bisol1542 superior prosecco to the Tenute Lunelli wines. A continuous search for quality, elegance and an indissoluble bond with the territory: these are the values of the brands that the Lunelli family has chosen to support Ferrari. Thus was born a Group that has become an expression of the excellence of Italian drinking in the world. In this case, it is also a vision that fits perfectly with that of Juventus, another symbol of Italian excellence, combining hospitality and comfort for a unique, 360° football experience.
