19 March 2024
Juventus and TikTok Italia have signed a partnership to further support the club’s first team and the growth of women's football, in Italy and across the world.
Juventus Women will now have a dedicated profile on TikTok filled with content of our women's team.
The Bianconeri global fanbase and the entire TikTok community will thus be able to enjoy exclusive content and unique experiences together with the team. The profile's content will be enriched by the constant involvement of a special team of native creators, who will be able to share behind-the-scenes moments with the community. And not only that: the special TikTok Corner in the heart of the Vinovo Training Centre will be the setting for this all-new TikTok story.
Furthermore, this partnership between Italy's most successful club and the entertainment platform will see TikTok become the new sleeve partner of Juventus Women.
Starting with the match on 30 March against Fiorentina, fans will see the CTA 'Follow us on TikTok' on Juventus Women's shirts, an invitation from the team to follow all the adventures and behind-the-scenes stories on the platform.
With this partnership and with more than 30 million followers currently, Juventus further strengthens its position as the most followed Italian brand on TikTok, the fifth-most followed football club in the world and its continued presence among the top 10 global brands.
