30 June 2023
As we prepare to dive into pre-season, we bid farewell to season 2022-23 having achieved a milestone on our digital platforms.
Over the past twelve months our ecosystem has added 18 million followers to reach the 152 million mark overall, confirming Juventus among the elite of the football industry worldwide in terms of followers.
This growth process is also the result of a strategy of producing contents for our core audience as well as appealing to international and young fans worldwide, rewarded by the extraordinary performances in terms of views and engagement on the main youth media platforms, where Juventus is placed firmly among the top-five clubs in the world.
Success that stems from a desire to constantly innovate, from opening new channels - Bilibili for the Chinese market and Instagram broadcast for the international audience - to focusing on the national market, where Juventus has confirmed its position as the leading Italian brand in terms of followers on social media. What's more, content conceived and created by the Juventus Creator Lab has raised the stakes, including the first mini-series produced by a club on TikTok - that dedicated to Next Gen, as well as the challenge to choose the club's first official freestyler.
Marco Castellaneta, Head Of Digital Media, said, "We have managed to increase two critical metrics: media value and size of our follower-base thanks to original productions, snack content and creators features delivered to more than 150 million followers across the world, generating two billion videoviews more than the past season. We’ll continue to provide our fans more ways to connect with the club while pushing to lead within youth media outlets.”
